How to Increase the Business Pipeline and Users Signup Rate?
Fengqi.asia, a renown Hong Kong cloud service provider, partners with Joyent to offer a high performance and reliable Infrastructure-as-a-Service with 7×24 Hong Kong and Mainland China customer support.
They want to increase the conversion rate of website visitors for signing up on their free trial, and come to us for help.
We Make It Simple So People Pay Attention to It
After analyzing the previous version of the website, we proposed on improving the content display, flow of key messages, with a better indication on guiding readers to take action item. We offered solutions to simplify client website display for delivering key messages. Adding a "Free Trial" action button at the bottom of key pages. Comprehensive information are re-positioned on the second level menu inside the "More Resources" section.
The re-design of the landing page was completed and launched in four weeks.
Increased Trial Sign-up Rate
We setup the necessary analytic to measure the conversion rate. They are happy with the increased conversion rate on Sign up, and are satisfied with our quality of service.